We care about technology-enhanced human systems. So we thought we would share regular thoughts and opinions about why we think they matter so much.
Firstly a very happy New Year to you. Hope that you had a good festive period and 2009 proves better for us all than seemingly any media commentator is willing to predict it might be. Well one of the first tasks of my New Year is to wrap up on the Charity Christmas viral we posted. I'll admit that we probably had the idea a bit late in the day, but at the same time we're pretty dissapointed by the uptake as we only had 25 people commenting and 26 charities nominated. I guess the lesson is that despite the slow down people were still busy in the run up to and over Christmas - but it also shows that for things to go really viral you have to tap into a particular type of user and community who are happy to fling such links around. Clearly we're currently tapping into polite society where many prefer to keep their charity allegiances private (very Smashy & Nicey "we don't like to talk about it mate!") or else haven't quite grasped the potential of the web and the power of using their contacts for good. All that said I think we'll probably try it again this year, and give it more time and a greater push - but if you're reading this and recall ignoring the tweet (Twitter communication) or email I sent you then hang your head in Scrooge like shame. So - the results. They were as follows: