We care about technology-enhanced human systems. So we thought we would share regular thoughts and opinions about why we think they matter so much.
Just before Christmas rather than the usual cards we sent out some flat foam Christmas trees accompanied with a little festive decoration kit (glitter pens, cord & some sticky backed decoration cutouts) to some of the people we've worked with or otherwise had addresses for. A 3D greeting from 3D MarComms (see what we did there ;)) We've been meaning to bung something up about this since then - but we didn't get many images back of completed trees so it kinda slipped our minds. But we think it's only fair that we acknowledge the effort of those that did send us shots back - and actually when you look into it then the response percentage was actually not too bad for Direct Mail (found this forum response illustrating what DM response rate norms are). Guess we just didn't manage our own expectations re response :) What we sent out [caption id="attachment_79" align="alignnone" width="300" caption="The raw pip my tree kit"][/caption] [caption id="attachment_80" align="alignnone" width="393" caption="The flyer that accompanied the kit"][/caption] What we had back We had 3 back (c.9% return rate) and so here they are in reverse order: 3rd place (purely because as judge and jury we felt that abusive language, no matter how clever, creative and highly amusing, can't be allowed to be rewarded) goes to... well we're not going to say who (in case it drags their online personal brand down - but you'll know their work if you know them). Feel free to guess below if you like. 2nd place: Amanda Rubython (ThirtyThree). Good effort, but unfortunately proof (if any was needed) that Blackberry's take rubbish photos (or else that the Alcohol induced shaking kicked in early this Christmas) [caption id="attachment_81" align="alignnone" width="528" caption="Amanda Rubython - pimped tree"][/caption] And 1st place goes to those eager beavers at www.wikijob.co.uk. What we liked in particular is the attention paid to the image composition (nice tree footer guys!). A well deserved first to what we hope will be a winning team and site for 2009 & beyond too. [caption id="attachment_82" align="alignnone" width="800" caption="A wicked entry from WikiJobs - worthy champions"][/caption] Prizes So what do they win? Well clearly a plug on this blog (woo-hoo), but I'll make sure we send a little something in post so they can toast their year starting success.