We care about technology-enhanced human systems. So we thought we would share regular thoughts and opinions about why we think they matter so much.
What I especially love in this game is when something happens that brings home the real potential and actual value of a particular technology/platform. TodayÃ¢â‚¬â„¢s example: the internet and the potential to engage, influence and convert opinion Ã¢â‚¬â€œ AKA e-brand management (and I honestly think this formula might hold water too - clearly I did pay some attention in that Economics degree!).
I started the day picking up an RSS feed from the Bairdyblog Ã¢â‚¬â€œ highly amusing find by Andrew of one of the worst types of corporate Ã¢â‚¬Å“engaging wiv da yoofÃ¢â‚¬Â / trying too hard that IÃ¢â‚¬â„¢ve seen in a long time (video below too). It was too good to let go without sharing so I posted a Tweet (a posting on the Twitter microblogging network) that commented: Ã¢â‚¬Å“in case you missed it - this from the Bairdyblog - http://is.gd/ak75 Toe curlingly bad from CapGemini US! Or is it Sacha Baron Cohen?Ã¢â‚¬Â So the commentÃ¢â‚¬â„¢s out there. I know a couple of people picked it up and probably passed it on enjoying it too Ã¢â‚¬â€œ but then a couple of hours later I get a Tweet back from @capgemini saying Ã¢â‚¬Å“I have to agree. We've discussed this internally and it makes many people cringe! Ã¢â‚¬â€œ RichardÃ¢â‚¬Â So let me explain what excited me so much about this. They canÃ¢â‚¬â„¢t retract the original video Ã¢â‚¬â€œ itÃ¢â‚¬â„¢s done & itÃ¢â‚¬â„¢s out there. Hey, we all make mistakes, and clearly this Sacha Baron Cohen lookalike may be thinking his was to press the record button. But now itÃ¢â‚¬â„¢s out there people will chatter about it Ã¢â‚¬â€œ itÃ¢â‚¬â„¢s human nature. But rather than doing so just down the pub, in the student union or wherever else people may gather, itÃ¢â‚¬â„¢s now going on louder than ever online too. But it doesnÃ¢â‚¬â„¢t take a lot now for brands to hear what people are saying and by taking part then to at least to some extent put themselves in a position to positively influence the conversation. And are they going to stop me laughing at this guy? No. Am I now going to apply for a job with them? No. Am I now going to buy a product or service off them? No. But if IÃ¢â‚¬â„¢m ever in such a position where I might be in a target audience for either of the latter then my first recollection will not be of Jonathon Ã¢â‚¬Å“getting wid da kidzÃ¢â‚¬Â (although it will take a while for that to fade completely), but how CapGemini then engaged with me and in that one act of listening and communicating showed their empathy and human face Ã¢â‚¬â€œ and the fact is that as humans we all prefer to do business with humans. ThereÃ¢â‚¬â„¢s a lot of talk about Ã¢â‚¬Å“listening toÃ¢â‚¬Â or Ã¢â‚¬Å“joining the conversationÃ¢â‚¬Â, this is certainly not the first (nor the last) post on this subject Ã¢â‚¬â€œ but here is an example that I felt made it all very real. Well done Richard Ã¢â‚¬â€œ and you never know, thanks to him/his teams work then JonathonÃ¢â‚¬â„¢s recording faux pas may actually be turned into a positive, or at the very least something less negative (although I think itÃ¢â‚¬â„¢ll test JonathonÃ¢â‚¬â„¢s personal skills of Internal Comms management if he manages to turn this into a CapGemini career enhancing positive Ã¢â‚¬â€œ IÃ¢â‚¬â„¢m sure already heÃ¢â‚¬â„¢s writing a white paper on how he planned this whole thing right down to the follow on digital engagement and PR benefit of his Ã¢â‚¬Å“out thereÃ¢â‚¬Â personal style humanising the CapGemini brand).